Privacy Policy

Effective October 3, 2026

KinnList helps families find and contact senior living communities. This policy explains what information we collect when you use kinnlist.com, how we use and share it, and the choices you have. If you have a question about it, email us at hello@kinnwell.com.

Information you give us

  • Your account. Your name, email address, phone number and password when you sign up, or your name and email address from Google if you sign in with Google.
  • Tour requests, inquiries and messages. The details you enter when you request a tour or contact a community — such as your name, email, phone number, preferred dates and your message — and the messages you exchange with that community afterwards.
  • Contact forms. Your name, email address and message when you write to us.
  • The care questionnaire. Your answers about the care you or a loved one may need. They are saved in your browser, and to your account if you are signed in.
  • Saved communities. The communities you bookmark while signed in.
  • Companion questions. The questions you ask the AI companion on a community's page. Your questions are sent to Google Gemini to generate an answer. We do not save them to your account or our database — we keep only a count of how many you have asked, to limit use — though a question can appear in our server error logs when an answer fails.
  • Reviews and discussions. What you write when you review a community or post in discussions — your rating, your text, the relationship you declare, and the display name shown with it.
  • Your member profile. The name shown on your reviews, built from your account name as a first name and last initial, and the name you choose for discussions if you set one. This profile is private — only you and our team can read it.
  • Reports. If you report a post, what you reported and what you told us. We do not tell the person you reported who reported them.
  • Community owners and staff. If you manage a community on KinnList, the information you submit to claim or update its listing.

Information you make public

Reviews, discussion posts and replies are public. Anyone can read them without an account, and so can search engines.

  • A review shows your first name and last initial and the relationship you declared — “Sarah J., family member of a resident” — with the date. Your full name, email address and phone number are not shown.
  • A discussion post shows the name you chose for discussions, or your first name and last initial if you did not choose one.
  • Approved reviews may be published as structured data for search engines, which means the text and the display name can appear in a search result.
  • Public is hard to undo. You can delete a post, and we will remove it from the site. We cannot remove it from search-engine caches, other people's screenshots, or anywhere it has been copied.

Please write with that in mind — leave out health details you would not want public, yours or anyone else's. What belongs in a review or a discussion is set out in our community guidelines.

Information collected automatically

  • Analytics. We use Google Analytics to understand how people find and use the site: which pages are viewed, which communities are viewed most, the site that referred you, and general device, browser and approximate location information. Google Analytics sets cookies (named _ga and _ga_ followed by an identifier) to recognize a returning browser.
  • We limit what analytics receives. Page addresses are stripped of everything except a short list of search filters (such as care type, city, state and search radius), so the address, ZIP code or location you search from is not sent. Email-verification link pages, and the tools community staff and our own team use, are not tracked. We do not send your name, email address or account ID to Google Analytics, and Google Signals and advertising features are turned off.
  • Search and location. Text you type into the location search box is sent to Mapbox to suggest places. If you choose “use my current location,” your browser asks your permission and shares your location with the site to find nearby communities; it is also sent to Mapbox to name the place you are searching from.
  • Browser storage. The site stores small amounts of information in your browser to keep you signed in and to remember your questionnaire answers.

How we use information

  • To run the site, your account, and the features you use.
  • To pass your tour requests, inquiries and messages to the community you contacted, and to send you emails about them and about your account.
  • To answer questions you send us.
  • To understand how the site is used and improve it.
  • To keep the site secure, prevent abuse, and meet legal obligations.

How we share information

With everyone. Anything you post publicly — a review, a discussion post, a reply — is visible to every visitor and to search engines, as described above.

With the community you contact. When you request a tour or send an inquiry or message, the community receives the details you entered so it can respond. If you ask about a community outside the area we currently serve, your request comes to KinnList instead, and we follow up with you by email.

With service providers that operate the site for us:

  • Google Firebase and Google Cloud — hosting, sign-in, data storage and servers.
  • Google Analytics — site analytics, as described above.
  • Google Gemini — to answer companion questions.
  • Mapbox — location search suggestions and maps.
  • Our email delivery provider — to send account and notification emails.

When required by law, or to protect the rights, safety and security of our users, the public, or KinnList.

We do not sell your personal information, and we do not use it for targeted advertising.

Your choices

  • Global Privacy Control. If your browser sends a Global Privacy Control signal, the site does not load Google Analytics at all.
  • Do Not Track. The site does not respond to browser “Do Not Track” signals. Global Privacy Control, above, is the signal we honor.
  • Opt out of Google Analytics on every site with Google's browser add-on. You can also block or delete cookies in your browser settings. Read how Google uses information from sites that use its services.
  • Location. You can decline or revoke location permission in your browser at any time; search works without it.
  • What you posted. You can edit or delete your own reviews and posts at any time, or ask us to remove them by emailing hello@kinnwell.com. Closing your account does not by itself remove posts you made; tell us if you want them removed as well, and we will.
  • Access, correction and deletion. You can update your profile in your account. To request a copy of your information, or to have your account and its information deleted, email hello@kinnwell.com. Depending on where you live, you may have additional rights under state law, and we will respond to requests as that law requires.

How long we keep information

We keep account information, and the tour requests, inquiries and messages tied to it, for as long as your account is active or as needed to provide the service, and as needed to meet legal obligations or resolve disputes. You can ask us to delete it at any time. Google Analytics data is kept for 14 months.

When we remove a review or a post — because you asked, or because it broke our guidelines — we keep a hidden copy where we need it for a report, a dispute or a legal obligation, rather than erasing it at once.

Security

We use reasonable safeguards to protect your information, including encrypted connections and access controls. No method of transmission or storage is completely secure.

Children

You must be 18 or older to create a KinnList account, as our Terms of Service require. KinnList is not directed to children, and we do not knowingly collect personal information from a child under 13. If you believe a child has given us information, email hello@kinnwell.com and we will delete it.

Changes to this policy

We may update this policy. When we do, we will change the effective date at the top of this page, and for significant changes we will give notice on the site.

Contact us

Questions or requests about this policy or your information: hello@kinnwell.com.